Technical codes and goodwins theory

The technical codes which are camera, editing and mise en scene and these can be applied to our video. We used alot of long shots to emphasise the performers clothes and because it was a high energy song we wanted to show the audience the dancing nad jumping around that the performers were doing. The opening shot of the video which goes up and down is an interesting shot because it establishes who the performers are and what they are wearing which gives the audience an idea of who they are. An example of mise en scene in our video is the scene where 'Ather' is sitting behind a desk wearing a shirt, cap and tie which shows fits in well with lyrics 'settle for a desk job'. The water gun scene is another example of mise en scene because it shows the performers with their water guns in the park having a water fight in which this scene shows fun that they are having and giving the audience an idea of being a youngster. We did not use alot of editing in terms of effects and transitions in our video because of the nature of the song and so putting alot of special effects etc into it, it would not look right. We used alot cross cutting between scenes so each verse that was sung had a different location, we also used some fadings for when the music slowed down and changed into a different scene which looked good. For example when the music slowed down for a bit we used a calm park scene which showed Sohail and the kid saluting each other. This scene may allow the viewer to think something is going to happen which it does, as it leads into a water fight and at this point the music has gone back to being fast. So we have good examples of the technical codes in our video.

We can apply our video to Goodwins Theory as our video demonstrates genre characteristics, the genre of our video is hip hop and funk and we believe that we have demonstrated this. In our genre of music stylish and funky clothes is common and so we wanted to establish this as we wore branded clothes and funky caps. We have shown the relationship between lyrics and visual, as some of the verses sung we have dressed up for, for example 'settle for a desk job' we got Ather to wear a shirt and tie and sit behind a desk to give a office like look. We have achieved alot of close ups of the face to emphasise the performers face as alot of hip hop videos have close ups of the performers face. So our video hits the points of Goodwins Theory.