How effective is the combination of your main product and ancillary texts?

The song that we chose ‘when I was a youngster’ by the Rizzle Kicks is an upbeat and funky song that has a catchy line ‘when I was a youngster, youngster…’ when you listen to it. Because of the style of the song we got the performers ‘Ather and Sohail’ to wear bright and light colour clothes as this went with the mood of the song. Our primary location was the park and we did a lot of footage on a bright, sunny day so wearing light colour clothes went well with it, which helped uplift the mood of the video. For our magazine advert we wanted to keep the same consistency of bright and neutral colours and stick to a light colour theme for our magazine advert as too many dark colours would not look right for our song. Before the CD can sell consumers would want to see the magazine advert and a CD cover for it so it was essential that the colour scheme was right and it would catch the eyes of our audience. To help us decide how to lay out the text and picture on the magazine we looked at the Rizzle Kicks magazine advert and saw that the picture of the artists stand out more than the title of the songs. Both artists wear bright colour clothes to make them stand out which catches your attention and this is something that we wanted to achieve. So ‘Ather and Sohail’ dressed in light colour clothes to make the advert stand out and at the same time the colour of the title is balanced. With Sohail wearing a shirt and tie is something we decided together because the song is all about growing up and having ambitions when they were younger and not really taking their childhood that serious, so we thought it would be interesting for him to wear it as it symbolizes that he has grown up but wearing the cap as well shows he still wants to be young.
We approached the CD cover the same way as the magazine; we stuck to the light colour theme and wanted the text (name of the group and song) to stand out and look eye catching. So overall we believe that our digipak colours have remained consistent bright, bold and vibrant which we believe is an important factor when coming to sell to the audience. Our target audience is aimed at teenagers because due to the high energy it has and the lyrics that are sung in it, our target audience can relate to some parts of the song ‘ambitions has vanished..’ which would be something that will attract teenagers.