Inspirations

Our inspirations for the video mainly came from the actual lyrics of the song which are all about ‘Rizzle Kicks’ and the ambitions, determination and drive they had as this, this tied in amazingly with the concept of being a youngster for our group because each member of our group have known each other since our childhood days and this video was a great way of implementing the fun we used to have when were youngsters. We all decided to make it very clear that our video would be one considered to be in media terms as a montage however one which would hold a narrative of a child going through his normal day alongside an adult going through his.

The inspirations for our locations came about from the original video by rizzle kicks, we researched what places had been used by them and took into account what places we could class as fun and places where youngsters could spend their day, we came to the conclusion that locations such as parks and a child’s home would be the best for this particular video as that’s where a typical ‘youth’ would spend most of his time at other then in education. Initially we were going to use some sort of school however after giving it much thought we decided not to because when a youngster thinks of school he thinks of education and all the stress related to it therefore we discarded the idea as it would not tie majorly well with the idea of fun

We decided to use certain costumes such as a fireman outfit and an astronaut outfit to create some textual relationship between the lyrics the ambitions and things which were seen to match the lyrics, however we came to the conclusion that we may just be over complicating things and decided to leave this bit out because no youth in this day and age would even be bothered about what they are wearing but the fact that they are allowed out and by this allowing them to have fun. Our inspirations came about not having costumes by this and decided only colourful clothes were needed to portray a sense of happiness and energy throughout the entire video.

Although we were inspired by the song itself by ‘Rizzle Kicks’ one major artist who played a part in getting our video the way it is was ‘Tinie Tempah’ and the way in which he brought a uniqueness to his music video and something very different to the music industry and has carried on doing so since then. This inspired us to make our video very different to others in its genre however keeping to the main conventions and characteristics of this genre so it could be classed as an RnB/Hip Hop Genre.