Music Video Analysis

Tinie Tempah –Till Im Gone Music Video Analysis

This music video by Tinie Tempah is based on a performance style video and it links into our music video which we are looking to work on. We based our judgement that this video is a performance video mainly for the reason that it takes place in some random place as well as lip synching occurring way too often for it to of a narrative or an art style.

As well as it being a long performance video its also a video which fits into the genre of RnB/Hip Hop considerably well.

Goodwins Analysis

According to Goodwins analysis this particular video by Tinie Tempah is one where the genre is demonstrated in a really great way and demonstrates the stereotypical characteristics of an RnB music video near perfection. The video starts off with a flashy car – an Aston Martin – which seems to be really expensive and gives the audience the feel that this is a video in the RnB/Hip Hop genre and we can immediately tell that its in this genre because everyone knows that, that’s where all the money lies. To live up to the expectation of it being in this specific genre the artist has used a relationship between the lyrics and visuals which could be considered to be quite illustrative at the point where Tinie is mentioning all the different places around the time of 1:35 onwards and the places are shown in the background in sync with when they are mentioned.

Also there are places where we can see a relationship between the music and visuals, the song is called ‘Till Im Gone’ and the video starts off in some unknown place however near the end the video and Tinie himself end up in the city, and during this time the day has changed to night and from this we can see that a relation has been made as he is saying till im gone. In this video and something which is quite unusual to me is that there has been intertextual reference that has been made to another song of the same genre of another artist, Tinie mentions the song ‘I Need A Dollar’ by ‘Aloe Black’

Lighting and Props

The only place where there has been artificial lighting used is where ‘Wiz Khalifa’ the second artist in this video is singing and lip synching the chorus, over here low key lighting is being used to create an effect of not being able to see his face from one side and this suggests that the artist is trying to in a way to stay unknown.

As we know that this music video is of the RnB genre, Tinie has to live up to the expectations of the audience and use props which are considered to be expensive and high end, normally many props are used such as jewerllly however Tinie focuses on one majour prop which is of course the car that he has which really gives the expensive feel to this particular video.

Camera Use and Editing

Most of the video focuses on Tinie Tempah himself so many close ups and medium long shots have been used to make him appear as the most important in this video. Because he is the protagonist in this particular video many extreme close ups and close ups of the actual lips when lip synching occurs occurs and this can be considered to be a main media generic convention for music videos.

As most music videos consist of montage editing this one also lives up to this by the shots jumping from one scene to the next or one shot to the next by the beats and the rhythm of the track.