Production Treatment:

Sohail Wadee , Ather Abbas, Shane Singh

The Music Video:

Rizzle Kicks - When I Was A Youngster

Duration:

Approximately 3-4 minutes

Audience:

The audience which we have aimed this particular video by Rizzle Kicks is at teenagers however not the younger teens mainly due to the fact that this video focuses on the kids actually being grown up however reminiscing on the times when they were younger and the things they could have become. We aimed this video at teenagers aged 16 and above because it relates to people everywhere and the things which they use to do to pass time at their childhood years, it appeals to older teenagers in particular rather then teenagers aged between 13-16 because that is considered to be their childhood and taking into consideration the title of the song ‘When I Was A Youngster’ it would not make sense as these teens are in their childhood years. ‘When I Was A Youngster’ is a RnB/Hip Hop style performance/art video and after doing some research on what age groups RnB appeals to we decided on teenagers 16 and above.

Resume:

The two artists in this performance style video have very cleverly named this particular music song which to the audience clearly shows and tells what the song is about. ‘When I Was A Youngster’ is based on Rizzle Kicks childhood and the ambitions they had when they were younger and how some of these ambitions turned to reality and some of these remained dreams. The things which the audience will expect to see is two teenagers reminiscing about the past and just having plain old fun in public locations such as the park without a care in the world about anyone or anything.

Suggested Elements:

The locations we intend to use are locations where you would expect to find kids, places such as water parks and parks where the general public can enter.

Certain costumes are going to be used in this music video to give the audience the feel of Rizzle Kicks reliving their childhood days.

The costumes, which we are going to use in this particular video our costumes aimed and made for little kids however, they are going to be used in our videos to implement the whole feeling of fun.

Recording Days:

The days in which we have decided to produce this video is in the times we actually have our media lesson as well as putting in the work and effort spend the weekend working on it too. In all we are going to spend about 4 days each week for 4 weeks to complete all our filming ready to be edited and completed. We have our media lesson on Monday mornings which lasts for 2 and a half hours and on Thursday afternoons for 2 hours. This time is not going to be spent in college at all however at the locations we have decided to use in our production work and we have all agreed to meet up at these locations to save time which enables us to be efficient in our production work.

The days allotted to this production work is approximately 16 days in which 8 will be full working days and 8 working days. The number of days that are going to be allotted in the post production side and getting this work up to scratch and in a watchable condition would be approximately 8 -10 college days however certain time will be spent on the weekends as well as working on the editing side just in college.

Budget Estimate:

N/A