Analysis

Category – The video is based on a performance but also has characteristics of an art video; the main performers in the video are Tinie Tempah and Labrinth. The performance takes place in a studio; this shows that the artist is trying to add a more edgy feel to the video as he shown in low-key lighting for most of the video. Also choosing a studio to film the video allows him to focus on himself more, as this is his first video he could be trying to illustrate himself more to the public. From the music video we know he is trying to portray himself as a rebel figure.

The artist of this song is Tinie Tempah in which this is the first song he has done, the title of this song is Pass Out and the genre of the music is R n B.

Goodwin’s Analysis: The video we have chosen ‘pass out’ in reference to Goodwin’s analysis, is one, which demonstrates the genre of the song in an excellent way. Even if you were to watch the video for the very first time, you would come to the conclusion that its RnB immediately because of the unique style Tinie Tempah brings and the use of high designer brands and clothes. Also there are certain characteristics Tine Tempah brings to this particular video such as having his hood up at the start of the video ensures us its an RnB however we also start to think it’s a bit ‘gangster like’ which gives us a mixed feel that although its an RnB, It’s a mixed genre which consists of Rap.

In Contrast to many other RnB Genre Type music the particular video we have chosen has very limited relation between the lyrics and visuals. Knowing that this is Tine Tempah’s first debut single, the video focus on him more as an individual than anyone or anything else. On The Other hand and in contrast to what I have just said there was a few times, maybe even several times where every few seconds every now and then his lyrics did match some visual text which could be considered to be shown as an illustrative visual, however just on them times.

The lighting in this video is very simple and effective as throughout the video low key lighting is used to make him stand out and this allows the audience to focus our attention just on him. The spotlight used when the artist emerges from the dark background with his hood on is significant, as he wants to reveal himself in a certain way.

Camera Use – There are lots of camera shots used in this music video. Firstly, there are a lot of close ups of tinie tempah, as he is trying to single himself out to the media, as the main focus is on him hence the black ground in the back as he trying to keep the emphasis on himself.

The camera also slows down, when he is breaking the glass this adds a different effect to the video, this shows his rebel side.

There are a lot of close ups of his mouth, as he emphasis his lyrics through this and makes them feel important. When the music speeds up the camera speed also increases switching between people rapidly.

There are many medium shots showing tinie tempah by himself, there are others in the background, but the main focus is on him. This is due to the fact that he is trying to promote himself more as this is his first video. There are also close ups on the speakers this may represent him also trying to emphasis the music.

Special Effects – In the video we see use of special effects from the start as it shows “Tinie Tempah” with space debris going around his head, he may be suggesting that in this video the world revolves around him, he is trying to single himself out in this video as this is his first music video.

Use of graphics – In the video we see many use of graphics such as the burning of the match sticks, from this he may be trying to show his rebel side, we also see visual words which adds a different edge to the video it emphasis his words a lot more. We also see his glasses change colours which can be linked to “Partying” which links back to his lyrics “pass out”.

Props

Because of the fact that this a video and one which could be considered to be a performance/art style Tinie Tempah had to use specific props and certain costumes to live up to this expectation of people watching or in other words given the people/audience such a video. He has used very stereotypical costumes such as big black dark colored jackets and boots as well as accessories such as sunglasses but not just your standard ordinary ones but ones which have a uniqueness and style of no other, something which is very individual, also the irony of wearing sunglasses and having no sunlight in his video determines the fact that he wanted to show this off. In addition to this one key thing which has been used in this video is the part where we are shown to a ‘Tinie Tempah Chain’ this is a major stereotypical item many RnB artists use to portray the genre and give the feel that such things that can be afforded by them.